Protecting Your Business From Credit Card Fraud
Credit cards are used as forms of payments now more than
ever. There are also more online businesses and most of
these businesses accept credit card payments. Therefore,
protecting your online business from credit card fraud is
vital. For businesses that are offline, the challenges of
accepting credit cards as payment can be the same. Fraud is
such an ugly word and we want to avoid it at all costs.
Thankfully, there are steps you can take, whether your business
is online or offline, that will help to eliminate your risk of
being a victim.
Steps For Online Business Owners
Although most consumers think being a victim of credit card
fraud, particularly when purchasing a product online, it is
actually much more likely that the merchant will be the victim
rather than the consumer. Here are some tips to help you
avoid this.
First, always verify that the address the consumer has given
you is correct. Your merchant account probably offers an
Address Verification System that will verify that the address
you have been given matches the billing address of the
cardholder.
If you're shipping a product to a consumer, make sure the
shipping address matches the billing address. If it does
not, you probably should investigate the transaction.
Be leery of unusual orders. Since a thief would have no idea
of the consumers purchasing history with you, if something gets
ordered that is completely out of the ordinary check it
out. Phone the customer if you can. Even if it's
legitimate, they should be grateful that you called.
Take as much information from the buyer as you can when they
are filling out the order form. In addition to their name,
address, and telephone number, ask for the name of the bank
that the card is issued from as well as the 3 or 4 security
digits that all cards have now.
State on your web site that you have anti fraud devices in
place and operating at all times. This will give the thief
pause before entering your web page.
Steps For Offline Business Owners
Since you are actually going to see the person that is
trying to use the credit card, your chances of being a victim
of fraud are diminished, but problems can still
happen. Here are some tips to help protect you and your
business from credit card fraud.
Never take a credit card without getting
identification. Check the name and signature to see if
they match. This will not offend most customers who are on
the up and up. Most will even be grateful.
Check the credit card for forgery by knowing what
characteristics are found on legitimate cards. Many cards
now contain a hologram that changes color in the light. Check
the signature panel to make sure the signature cannot be
erased. If it can, it's fake. Look for the magnetic
strip and make sure it is intact.
You should also use the Address Verification
Service. This will help you as well.
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